01Our approach
Growth work fails when it is priced before it is understood. We assess first, plan second and resource third. Fees follow from the resources the plan requires, and every element of the fee is visible to you before the work begins.
Scope before commitment
No engagement is proposed until the assessment has established what is running and what is not.
Resources follow the plan
Specialists join when the plan requires them and step back when their phase is complete.
One accountable owner
A single growth lead owns the plan, the working budget and the qualified pipeline number.
Fees reflect scope
Fees are set by markets, functions and seniority, and agreed again before any change in scope.
02Engagement pathways
Each pathway begins with the same assessment. What follows depends on who will carry out the work.
Pathway one
Assessment and plan
A month inside the business. We review what is running, find what needs repair and set out a plan your leadership can act on.
Suited to
Leadership teams who want an independent view before they commit.
Pathway two
Assessment, plan and execution workshop
The assessment and plan, followed by a working session with your team on the execution pathways for each channel and market in the plan.
Suited to
Companies with an internal team that will carry out the work.
Pathway three
The dedicated growth department
A twelve-month engagement in which Codax runs growth inside your business under one growth lead, accountable for qualified pipeline.
Suited to
Companies that want the function built and run for them. Offered at Scale-up and Enterprise level.
03The assessment
The assessment is a structured review of every growth function. It produces the plan and the evidence for it, and it is the basis for scope and fees in every pathway.
Deliverables
04How we resource an engagement
Resources are allocated to the plan quarter by quarter. Early quarters weight toward research, repair and build. Later quarters weight toward the channels that produced qualified pipeline.
The engagement team
Growth lead
Owns the plan, the working budget and the pipeline number. Carries three to four clients at most.
Delivery team
Research, content, design, outbound, paid media and operations, engaged by phase.
Specialist partners
Video, events, data and localisation, briefed and managed by the growth lead.
CMO Partner
Available at Enterprise level for strategy, positioning and senior conversations.
Codax leadership
Oversight of every engagement, and present at each quarterly business review.
Exhibit 1. An illustrative twelve-month resource plan
| Role | Responsibility | Q1 | Q2 | Q3 | Q4 |
|---|---|---|---|---|---|
| Growth lead | Plan, budget and the pipeline number | ||||
| Research and ABM | Account lists, signals, buying groups | ||||
| Website and conversion | Repairs, pages, tracking, forms | ||||
| Content and design | Core story, assets, executive content | ||||
| Outbound and LinkedIn | Sequences, infrastructure, executive presence | ||||
| Paid media | Account-based and search campaigns | ||||
| Events and webinars | Added once channels convert | ||||
| Marketing operations | CRM, data, reporting, dashboard |
06What determines scope
Both run the same five phases under one growth lead. The difference lies in how much runs at once, across how many markets and at what level of seniority.
| Dimension | Scale-up | Enterprise |
|---|---|---|
| Markets | One market | Several markets or regions in parallel |
| Functions | Core functions in sequence | Several functions running at the same time |
| Seniority | Growth lead | Senior growth lead with a CMO Partner available |
| Content and events | Core story and assets | Higher volume, with events and webinars |
| Pace | Standard phasing | Compressed timelines with more resource early |
| Governance | Monthly and quarterly reviews | Board-level reporting in addition |
07Fees
Fees are set out in full in the proposal that follows the assessment. The figures below are the basis on which every proposal is built.
Third-party costs, including tools, data, paid media, events, production and travel, sit outside these fees. Each is agreed in advance and billed at cost.
| Service | Pathway | Fee | Basis |
|---|---|---|---|
| Assessment and plan | All pathways | $2,500, one-off | Credited against the twelve-month engagement where the client continues |
| Execution workshop | Pathway two | Set in the proposal | By the channels, markets and resources the workshop covers |
| Scale-up engagement | Pathway three | $3,000 per month | Twelve months. One market, core functions in sequence |
| Enterprise engagement | Pathway three | From $5,500 per month | Twelve months. Set by markets, concurrent functions and seniority |
08Questions
The right plan depends on what is already running. The assessment establishes that, and it is the basis for the scope, the resources and the fee of anything that follows.
Scope. Scale-up covers one market with the core functions run in sequence. Enterprise covers several markets, with more functions running at the same time and more senior people engaged.
Yes. That is pathway two. The execution workshop gives your team the pathways, owners and measures for each channel in the plan.
Enterprise buying cycles are long. The first quarter assesses, repairs and builds. The compounding results come in the second half of the year, when resources move to what converted.
Tools, data, paid media, events, production and travel sit outside our fees. Each is agreed with you in advance and billed at cost.
Yes. Markets and functions can be added at a quarterly business review. Scope and fees are agreed again before the work changes.
Early-stage founders may be better served by the Codax Accelerator, a 90-day programme for companies turning early traction into pipeline.
Next stepThe assessment
Every pathway begins with the assessment and plan. The readout comes with a proposal setting out scope, resources and fees.
Arrange an assessment
