Tesla400% growth in key markets
Led global expansion through targeted digital campaigns and local market entry strategies.
Fractional CMO network
The marketing leaders behind some of the world's best-known brands
Codax works with a network of more than 140 senior marketing leaders. They have run marketing at Tesla, LEGO, Oracle, Samsung and Huawei, and now lead growth for B2B companies beside the Codax team.
140+
Senior marketing leaders in the network
40+
Global brands led across their careers
3+ years
Leading engagements beside the Codax team
5
Kinds of CMO, matched to the brief
Experience
Our CMOs have led marketing at
Every leader in the network has carried the number at a company you know, across technology, financial services, consumer brands and B2B services.
- Tesla
LEGO
Google
Samsung
Oracle
IBM
SAP- Huawei
Schneider Electric- Atlassian
- Unilever
- Vodafone
- HSBC
- Deutsche Bank
- Virgin
- O2
- LG
- Reebok
- Rakuten
- Xero
- Snapchat
How it works
A CMO's judgement, with a department that executes
A fractional CMO gives you senior marketing leadership without a full-time hire. At Codax the CMO never works alone. They set the direction, and the Codax team runs the work under one growth lead and one number.
01
Matched to your market
We assign the CMO whose sector, buyer and stage match yours. A fintech scale-up and a consumer brand need different people.
02
Leads beside your growth lead
The CMO owns strategy, positioning and the senior conversations. The growth lead and the Codax team own execution and the pipeline number.
03
Senior counsel when it matters
Board updates, pricing, market entry and senior hires get a leader who has made those calls before, at scale.
Five kinds of CMO
Different briefs need different leaders
Assigning the right expert for your business is the first decision we make together.
- B2B CMOsStrategy for business-to-business markets, where relationships and proven value decide the deal.
- Growth CMOsRapid scaling and expansion, using testing and agile methods to open new channels.
- Global CMOsMarketing across regions and markets, for companies expanding their footprint.
- Industry CMOsDeep knowledge of sectors such as fintech, healthtech, ecommerce and SaaS.
- Digital CMOsData-led campaigns, brand visibility and engagement across every platform.
Selected work
What our CMOs have delivered
A few results from the careers of leaders in the network, at the brands named.
TeslaHuawei
An online community of 1.1 million in one year
464K organic engagements, and brand consideration doubled.
LEGOGlobal expansion of the loyalty programme
Led the LEGO loyalty programme into new markets worldwide.
Schneider ElectricStrategy design for the global business
eMobility, F&B, utilities, transportation, homes, channel partners and digital services.
OracleLeading cloud offerings taken to market
Integrated strategies across content, SEO, paid media and email.
SamsungMore than 500% growth in affiliate
Rebuilt the affiliate programme around partnerships and conversion.
Atlassian
A USD 2M AWS partner marketing programme
Managed the programme end to end.
ALArkose Labs
Pipeline from zero to USD 18M in one year
Built and ran the EMEA marketing strategy.
The network
Meet some of our CMOs
A selection from more than 140 leaders. Each one is matched to the client whose market they know best.
Fintech and cybersecurity marketing
Mark Bishop
A marketing leader who scales high-growth companies through go-to-market strategy, demand generation and campaign management.
Worked with Achin, Arkose Labs, Atlassian
Selected projects
Achin
Grew pipeline and helped secure £24M in funding from banks including JP Morgan and Barclays.
Arkose Labs
Developed the EMEA marketing strategy and grew pipeline from USD 0 to USD 18M in one year.
Atlassian
Managed a USD 2M AWS partner marketing programme.
B2B industries, IT and technology
Gareth Scragg
A B2B marketing leader with a global record of growth for technology and IT services businesses, engaging CXO clients and leading high-performing teams across matrixed organisations.
Worked with Oracle, Xero, IBM
Selected projects
RivaNET
Rebranded and repositioned an IT services specialist with a new go-to-market strategy that delivered profitable growth to a trade exit.
DXC Technology
Developed and delivered the marketing strategy for the CXO research and advisory community, growing the client base and retention.
EducAite
Drove marketing strategy and execution to scale an IT service provider, growing its client base, revenue and profit.
Lifestyle, CPG and DTC marketing
Hannah Rowe
Recognised as a Top 100 marketer, with more than 12 years of omnichannel strategy for VC-backed startups and corporates, and a specialism in UK to US brand expansion.
Worked with Huawei, Casio, Luna Daily
Selected projects
Luna Daily
Drove 1000% sales growth and took distribution into the US with Sephora and into major UK retailers.
Dosey
Launched Dosey in the UK, securing a Boots listing and passing its first performance goals.
Huawei and Casio
Developed integrated marketing campaigns across retail and digital channels.
Affiliate, performance and digital marketing
Mumtaz Khamker
A growth consultant and CMO with more than 20 years in performance marketing, finding the revenue a business is leaving on the table.
Worked with Samsung, Rakuten, Hertz, NET-A-PORTER
Selected projects
Samsung
Transformed the affiliate programme, with more than 500% growth from better partnerships and conversion.
Hertz
Built strategic partnerships that drove high returns across marketing channels.
NET-A-PORTER
Designed a new online journey for affiliate traffic that raised conversion rates.
B2C, B2B and B2B2C
Vishal Khakhar
A sales and marketing leader who has spent his career transforming brands and driving growth across sectors, with a record at Virgin, O2 and Booksy.
Worked with Virgin, O2 (Telefónica), Booksy
More of the network
Leaders across every kind of growth brief
Anupuma Rao
B2C and B2B growth marketing
18 years working with exceptional teams across B2C and B2B industries and communication agencies.
Worked with HSBC, Reliance Industries, Schneider Electric
Richard Leader
Fintech, telecoms and creative industries
More than 20 years in marketing, specialising in scaling fintech, green tech and telecom brands.
Worked with Make My House Green
John Lyons
Scale-ups, funded startups and agencies
A practical, hands-on marketer with more than 20 years helping brands and agencies make more money through commercially focused marketing.
Worked with LG, LEGO, Deutsche Bank
Katrien Cruz Grobler
A B2C lens on B2B marketing
A global career from Unilever, Reckitt and Vodafone UK, where she was Head of Brand, to the pace of startups. Founder of AI KAT.
Worked with Unilever, Reckitt, Vodafone
Emma Clayton
Growth marketing
Helps marketing leaders gain influence, secure their seat at the top table and show marketing's value as a growth driver.
Worked with Novo Nordisk, Astellas, PwC
Corinne Aaron
Brand consulting and marketing
A Chief Marketing Officer, speaker and DE&I advocate with more than 20 years across the US and EMEA.
Worked with Tesla, Reebok, Hyatt, Lynk & Co
Start a conversation
Find the CMO who knows your market
Tell us your sector, stage and goal. We will introduce the leaders in the network best placed to help, and show how they would work with the Codax team.