Our purpose
Codax began in London as an enterprise account-based marketing firm and grew because clients kept asking for more of the team. Today it runs growth for B2B companies in cybersecurity, healthcare technology, financial services, SaaS and professional services, across three regions.
Leadership
A message from our founder
Talent is the most important thing at Codax.
We grow companies across many industries, and the only way that works is if every person on the team takes responsibility for a client's business as if it were their own. Nobody waits to be told. Nobody hands a problem back.
I am proud to say we have built, and continue to build, a team that lives by that ethos.
Dineth Ratnayake
Founder
How we operate
We treat every client's business as our own.
Results, not effort, are the measure of our work.
Our network
For more than three years these leaders have worked on engagements beside our team, and our people learn from them on live work.
Meet our CMO Partners
Life at Codax
Deloitte Maldives & Sri Lanka
Codax trained the internal teams at Deloitte Maldives and Sri Lanka on account-based marketing and how B2B growth is being rebuilt around data and AI. The session took the teams through the modern martech stack and signal-based marketing: reading intent, engagement and product signals to decide which accounts to prioritise, and when.
From there we walked through the full B2B buyer journey as it now works with AI, from the first search and AI-assisted shortlist to the buying committee's final decision, and how marketing, sales and partners each play their part at every stage.
Pictured, our Founder Dineth Ratnayake with the Managing Partner of Deloitte Maldives and Sri Lanka.
Programme
Led by Niketh de Silva, Co-Founder of Codax. Workshops for students on taking an idea to market, building a go-to-market strategy and winning the first customer. Most in the room plan to work for a few years before building something of their own. Our advice is to start sooner.
With our clients
It is always a pleasure working with Roy Cooke, Managing Partner of Ganmain Partners. Roy flew in from Australia to spend time with the Codax team, and we hosted a session at the office dedicated to bringing his ideas to life on camera. The team worked alongside him, learned from his experience and helped shape his vision. His energy and perspective left a lasting impression on everyone.
TiE Colombo
Founder Dineth Ratnayake and Hariharan Padmanaban, Country Head for Hexaware Technologies in Sri Lanka, at TiE Colombo, the Sri Lanka chapter of the global entrepreneur network founded in Silicon Valley. The conversation covered building enterprises that last, hiring and talent, growth, and knowing when to pivot.
Read the full story
Life at Codax
Our CMO Partners train the team on live work. Sessions have been led by Corinne Aaron, John Lyons and Katrien Cruz Grobler, who between them have run marketing at Tesla, LEGO and Vodafone.
The whole team sits down with senior operators to talk through how growth is really built, what is working on client accounts and what to change.
Every month the team tests, measures and refines its playbooks, so what one account learns, every account gets.
#TeamCodax
Real responsibility from the first week, small teams with visible impact, and senior operators and global CMOs to learn from. The team is growing in London and Sri Lanka.
Open role
UK
Drive martech execution across our client portfolio, from campaign build to the systems that measure it.
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