Bio
Dilukshan Jayasinghe is SVP, Growth at Codax. He has spent 15 years leading growth across sectors, most recently at Pandyt, and previously served as Managing Partner at Think Digital.
4 years of growth across B2B and B2C
Codax is the department, not the vendor
A senior growth lead sits inside your business and owns the qualified pipeline number. Behind them is a delivery team covering twenty-one functions across six groups: lead and plan, demand, presence, content and credibility, events, and operations. When a project needs a specialist capability the team does not carry, Codax brings in a partner or vendor it already works with, and manages them. You deal with one team and one number.
Single accountability
One growth lead owns the qualified pipeline number and moves budget between channels within the quarter.
Sales in the room
The account list is agreed with sales before it is worked. Every positive signal reaches sales the same day.
Strategy before execution
The plan is decided from the assessment before any channel runs.
Growth lead
one pipeline number
Lead and plan
Demand
Presence
Content and credibility
Events
Operations
A message from our SVP, Growth
Most B2B companies we meet do not have a marketing problem. They have an ownership problem. Five vendors, five reports, and nobody in the room who carries the pipeline number.
We built Codax to fix that. One team, one lead, one number, and your sales team in the room for every decision. Every engagement starts with an assessment, because the right plan comes from what is already running in your business. If that is how you want growth run, I would like to hear what you are working on.
Dilukshan Jayasinghe
SVP, Growth
How we think
Signal-Based ABM
We read every signal about your business and your market, the ones inside the company and the ones the buyer gives off, and turn them into one strategic and executional model. Not an intent-data feed. A way of deciding what to do, doing it, measuring it, and doing more of what works.
01
Signals inside the business
Revenue history, sales conversations, product usage, customer interviews, what is already working.
02
Signals in the market
Buyer research, engagement, intent, competitor movement.
03
One model
Strategy and execution decided together, on one dashboard.
04
Constant results
Every channel tested before it earns budget, budget moved monthly to what converts.
Assess, Fix, Build, Test, Scale
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1
Assess
A month inside the business before anything is sent.
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2
Fix
The foundation repaired before a campaign runs.
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3
Build
Existing strengths turned into assets.
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4
Test
Every channel introduced as a controlled experiment.
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5
Scale
Budget and volume moved to what converted.
Nothing is sent until the foundation can carry it. Nothing is scaled until a test has shown it converts.
Testimonials
In our clients' words
Codax has become an integral part of our growth. They didn't just run campaigns, they built a system that consistently fills our pipeline with the right conversations. Every quarter, we know where our next deals are coming from.
Madu RatnayakePresident, Scybers
Dasun YatawaraHead of Marketing, Domino's
“The quality of their work greatly enhanced our marketing efforts, leading to increased customer engagement. We appreciate their professionalism throughout both projects and look forward to future collaborations.”
Ashan WickramasingheSenior Brand Manager, Atlas Axillia
“An amazing team to work with. From the inception to the concept to the actual product coming to life, there has been consistent commitment from the team. The quality of the production has also been paramount. I intend to keep using their services and would be glad to recommend them to any person.”
Roy CookeManaging Partner, Ganmain Partners
“I would recommend Codax as your marketing partner if you are ever looking to take anything to market and really looking to engage clients.”
Sharina BandaranayakeVice President, Lion Brewery
“Dineth and his team came to our rescue on a very urgent last minute requirement for one of the largest events we have within our company. Their quick turnaround and exceptional creativity made working with them an absolute pleasure!”
Case studies
Two engagements, in full
Two B2B companies, two different starting points, and the numbers that came out of the work.
Fractional CMO consulting
Senior marketing leadership, when you need it
Codax partners with a network of more than 140 CMOs who have led marketing at the world's best-known brands. We bring them in on specific engagements, and connect companies with the right CMO for the stage they are at, from a first market entry to a global launch.
Meet the CMO network
Corinne AaronTesla, Reebok, Hyatt
Mark BishopAtlassian, Arkose Labs
Hannah RoweHuawei, Casio
Gareth ScraggOracle, IBM, Xero
Katrien Cruz GroblerUnilever, Vodafone
Mumtaz KhamkerSamsung, Hertz
John LyonsLEGO, LG, Deutsche Bank
Vishal KhakharVirgin, O2
Results from the network
Global results, led by CMOs in our network
Outcomes our CMOs delivered at global brands and high-growth companies, before they brought that experience to Codax engagements.
Our CMOs have led marketing at
FAQ
What is a dedicated growth department?
It is a senior growth lead and a delivery team that run every growth function inside your business, accountable for one qualified pipeline number. Codax provides it as one team, so channels are not bought from separate vendors.
What is Signal-Based ABM?
Signal-Based ABM is the Codax operating model. We read every signal inside your business and in your market and turn them into one strategic and executional model. It is a way of deciding what to do, not an intent-data feed.
How is Codax different from a marketing agency?
An agency sells a channel or a campaign. Codax runs the whole department under one lead who carries the pipeline number, with your sales team in the room. Partners and vendors for special projects are managed by Codax, not by you.
What does the assessment cover?
Your site and conversion, search and AI visibility, executive and company presence, CRM and sending infrastructure, existing revenue sources, and the target accounts nobody has reached. You receive a written report, a prioritised repair list, and a recommended plan. There is no cost and no obligation.
How long does an engagement take?
The assessment takes the first month. Scaling typically starts from month five, once tests have shown what converts. The phases compress when the foundation is already strong.
What does the client need to provide?
About three to four hours a week. A CEO or CMO for about an hour a week, including the monthly pipeline review, a founder or executive whose name goes on outreach for one to two hours a week, and subject-matter leads for about an hour a week to review technical content. The rest is Codax.
Which sectors does Codax work in?
B2B companies selling considered, high-value products and services. Cybersecurity, healthcare technology, financial services, SaaS, IT services, and professional services.
Does Codax work with senior CMOs?
Yes. Codax partners with a network of more than 140 CMOs who have held roles at companies including Tesla, Oracle, IBM, Samsung and SAP. We bring them in on specific engagements, matched to the stage a company is at. Meet the network.