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Dedicated growth department for B2B companies

Your growth department, run by one team

Codax is your dedicated growth department, a high-impact team of consultants and operators who work alongside your existing sales and marketing team to build systems that drive predictable pipeline every quarter.

Start with an assessment How we work

$250M+

In pipeline driven by our operators

50+

Companies grown, from enterprises to startups

3

Client regions: the Americas, Europe and Asia-Pacific

4 years

Of growth across B2B and B2C

4 years of growth across B2B and B2C

  • Domino's
  • GSK
  • Commercial Bank
  • DFCC Bank
  • Hemas Group
  • Janashakthi Group
  • Lion
  • Atlas Axillia
  • Dialog
  • Scybers
  • Orysys
  • Ganmain Partners
  • Deloitte
  • Joan Technologies

Codax is the department, not the vendor

A senior growth lead sits inside your business and owns the qualified pipeline number. Behind them is a delivery team covering twenty-one functions across six groups: lead and plan, demand, presence, content and credibility, events, and operations. When a project needs a specialist capability the team does not carry, Codax brings in a partner or vendor it already works with, and manages them. You deal with one team and one number.

Single accountability

One growth lead owns the qualified pipeline number and moves budget between channels within the quarter.

Sales in the room

The account list is agreed with sales before it is worked. Every positive signal reaches sales the same day.

Strategy before execution

The plan is decided from the assessment before any channel runs.

See the functions
Growth lead one pipeline number
Lead and plan
Demand
Presence
Content and credibility
Events
Operations

A message from our Senior Vice President

Most B2B companies we meet do not have a marketing problem. They have an ownership problem. Five vendors, five reports, and nobody in the room who carries the pipeline number.

We built Codax to fix that. One team, one lead, one number, and your sales team in the room for every decision. Every engagement starts with an assessment, because the right plan comes from what is already running in your business. If that is how you want growth run, I would like to hear what you are working on.

Dilukshan Jayasinghe

Senior Vice President, APAC

Dilukshan Jayasinghe

Dilukshan Jayasinghe

Senior Vice President, APAC

Bio

Dilukshan Jayasinghe has spent 15 years leading growth across sectors, most recently at Pandyt, and previously served as Managing Partner at Think Digital.

How we think

Signal-Based ABM

We read every signal about your business and your market, the ones inside the company and the ones the buyer gives off, and turn them into one strategic and executional model. Not an intent-data feed. A way of deciding what to do, doing it, measuring it, and doing more of what works.

01

Signals inside the business

Revenue history, sales conversations, product usage, customer interviews, what is already working.

02

Signals in the market

Buyer research, engagement, intent, competitor movement.

03

One model

Strategy and execution decided together, on one dashboard.

04

Constant results

Every channel tested before it earns budget, budget moved monthly to what converts.

The full method

Testimonials

In our clients' words

Dasun Yatawara
The quality of their work greatly enhanced our marketing efforts, leading to increased customer engagement. We appreciate their professionalism throughout both projects and look forward to future collaborations.
Dasun YatawaraHead of Marketing, Domino's
Domino's
Roy Cooke
Roy CookeManaging Partner, Ganmain Partners
Ganmain Partners
“I would recommend Codax as your marketing partner if you are ever looking to take anything to market and really looking to engage clients.”
Madu Ratnayake
Madu RatnayakePresident, Scybers
Scybers
“Codax has become an integral part of our growth. They didn't just run campaigns, they built a system that consistently fills our pipeline with the right conversations. Every quarter, we know where our next deals are coming from.”

Results

The numbers behind the work

View all 23 case studies

$250M+

Pipeline driven by Codax operators

5

Industries served, from services to SaaS and AI

23

Case studies

20x

Growth in US pipeline for a robotics company in nine months

A security operations control roomServicesCybersecurity services firmYearly pipeline from $548K to $2.2M in twelve monthsRead the case studyA robotic arm on a manufacturing lineHardware and manufacturingAutonomous mobile robot company$11.8M of US enterprise pipeline in nine monthsRead the case studyA clinician talking a patient through an imaging procedureSaaS and AIAgentic AI healthcare firm$1.02M ARR closed from LinkedIn and email in seven monthsRead the case study

Fractional CMO consulting

Senior marketing leadership, when you need it

Codax partners with a network of more than 140 CMOs who have led marketing at the world's best-known brands. We bring them in on specific engagements, and connect companies with the right CMO for the stage they are at, from a first market entry to a global launch.

Meet the CMO network
  • Corinne AaronCorinne AaronTesla, Reebok, Hyatt
  • Mark BishopMark BishopAtlassian, Arkose Labs
  • Hannah RoweHannah RoweHuawei, Casio
  • Gareth ScraggGareth ScraggOracle, IBM, Xero
  • Katrien Cruz GroblerKatrien Cruz GroblerUnilever, Vodafone
  • Mumtaz KhamkerMumtaz KhamkerSamsung, Hertz
  • John LyonsJohn LyonsLEGO, LG, Deutsche Bank
  • Vishal KhakharVishal KhakharVirgin, O2

Results from the network

Global results, led by our CMOs

Outcomes our CMOs delivered at global brands and high-growth companies, before they brought that experience to Codax engagements.

  • Arkose Labs

    Arkose Labs: $18M

    Pipeline from zero in one year

    Built and ran the EMEA marketing strategy from a standing start.

  • Huawei

    Huawei: 1.1M

    Online community built in one year

    464K organic engagements, and brand consideration doubled.

  • Tesla

    Tesla: 400%

    Growth in key markets

    Global expansion through targeted digital campaigns and local market entry.

  • Samsung: 500%+

    Growth in affiliate

    Rebuilt the affiliate programme around partnerships and conversion.

  • Achin

    Achin: £24M

    Funding secured, with pipeline growth

    Backed by banks including JP Morgan and Barclays.

  • Atlassian

    Atlassian: $2M

    AWS partner marketing programme

    Managed the joint programme with AWS end to end.

  • Luna Daily

    Luna Daily: 1000%

    Sales growth

    Took distribution into the US with Sephora and into major UK retailers.

Our CMOs have led marketing at

  • Tesla
  • LEGO
  • Google
  • Samsung
  • Oracle
  • IBM
  • SAP
  • Schneider Electric

FAQ

What is a dedicated growth department?

It is a senior growth lead and a delivery team that run every growth function inside your business, accountable for one qualified pipeline number. Codax provides it as one team, so channels are not bought from separate vendors.

What is Signal-Based ABM?

Signal-Based ABM is the Codax operating model. We read every signal inside your business and in your market and turn them into one strategic and executional model. It is a way of deciding what to do, not an intent-data feed.

How is Codax different from a marketing agency?

An agency sells a channel or a campaign. Codax runs the whole department under one lead who carries the pipeline number, with your sales team in the room. Partners and vendors for special projects are managed by Codax, not by you.

What does the assessment cover?

Your site and conversion, search and AI visibility, executive and company presence, CRM and sending infrastructure, existing revenue sources, and the target accounts nobody has reached. You receive a written report, a prioritised repair list, and a recommended plan. The assessment and plan is a one-off $2,500, credited against the engagement if you continue.

How long does an engagement take?

The assessment takes the first month. Scaling typically starts from month five, once tests have shown what converts. The phases compress when the foundation is already strong.

What does Codax cost?

Every engagement starts with an assessment and plan at $2,500, credited if you continue. Scale-up engagements are then $3,000 a month and enterprise engagements start at $5,500 a month, over twelve months. Tools, paid media and event costs are billed separately at cost. See pricing

What does the client need to provide?

About three to seven hours a week across your team. A CEO or CMO for about an hour a week, including the monthly pipeline review, a founder or executive whose name goes on outreach for one to two hours a week, subject-matter leads for about an hour a week to review technical content and, on larger engagements, a sales or revenue lead for up to three hours. The rest is Codax.

Which sectors does Codax work in?

B2B companies selling considered, high-value products and services. Cybersecurity, robotics and automation, AI SaaS, healthcare technology, financial services, industrial companies and professional services. What they share matters more than the sector: growth that has relied on referrals, and a market that cannot yet see how good they are.

Does Codax work with senior CMOs?

Yes. Codax partners with a network of more than 140 CMOs who have held roles at companies including Tesla, Oracle, IBM, Samsung and SAP. We bring them in on specific engagements, matched to the stage a company is at. Meet the network.

Start here

Every engagement begins with an assessment of what is already running

Site, content, search and AI visibility, CRM, sending infrastructure, and the target accounts nobody has reached. Findings shared in full, with a prioritised repair list, before anything is agreed.

What you receive

  • A written report of everything found
  • A prioritised repair list
  • A first read on the account list
  • A recommended plan across the five phases
Start with an assessment