Services · Growth department
Cybersecurity services firm
Yearly pipeline from $548K to $2.2M in twelve months
$2.2M
Yearly pipeline
35
Accounts in qualified pipeline
Trusted by
By industry
Five industries, one method
The same method runs in every engagement. What changes is the buyer, the sales cycle and the channels that reach them. Select an industry to see the case studies in it.
ServicesProfessional, IT and cybersecurity services firms, most of them built on referrals and long client relationships.5 case studies
Hardware and manufacturingRobotics, energy and industrial companies selling complex products into enterprise and plant buyers.3 case studies
SaaS and AISoftware and AI companies, from startups to global enterprise vendors.3 case studies
Financial services and fintechFintech platforms and fraud prevention companies selling to banks and digital businesses.2 case studies
Consumer and retailConsumer brands, retailers and marketplaces across launch, loyalty, affiliate and product activation.8 case studiesIn-depth case studies
Four engagements, set out in full
Each study covers the situation, the approach, the work phase by phase and the impact, with the figures behind every claim.
Growth department engagements
Twelve-month engagements run by a dedicated Codax growth department
Hardware and manufacturing · Growth department
Autonomous mobile robot company
$11.8M of US enterprise pipeline in nine months
$11.8M
Qualified US pipeline
52
Opportunities accepted by sales
SaaS and AI · Growth department
Agentic AI healthcare firm
$1.02M ARR closed from LinkedIn and email in seven months
$1.02M
ARR closed
$7M
Qualified pipeline
Advise engagements
Execution workshops that leave a team with the plan and the method to run it
Services · Advise
Deloitte Maldives and Sri Lanka
An ABM execution workshop for two teams, then a working session on their growth challenges
2
Teams trained together
6
Workshop modules
Brief case studies
17 engagements, by industry
Short summaries of growth work for B2B and consumer companies. Client names are withheld, and each summary notes who led the engagement.
Services
Professional, IT and cybersecurity services firms, most of them built on referrals and long client relationships.
5 case studies
In-depth
An IT services specialist
Repositioned for profitable growth and a trade exit
A rebrand, a new position in the market and a new go-to-market strategy, carried through to a sale of the business.
Led by a Codax CMO Partner
A global IT services company
A CXO research and advisory community grown
Marketing strategy and delivery for the CXO community, growing the client base and client retention.
Led by a Codax CMO Partner
An IT service provider
Client base, revenue and profit grown
Marketing strategy and execution that grew the client base, revenue and profit of the business.
Led by a Codax CMO Partner
Hardware and manufacturing
Robotics, energy and industrial companies selling complex products into enterprise and plant buyers.
3 case studies
In-depth
A global electric vehicle manufacturer
400% growth in key markets
Global expansion through targeted digital campaigns and market entry strategies set market by market.
Led by a Codax CMO Partner
A global energy management and automation group
Growth strategy across seven business lines
Strategy design for the global business across eMobility, food and beverage, utilities, transportation, homes, channel partners and digital services.
Led by a Codax CMO Partner
SaaS and AI
Software and AI companies, from startups to global enterprise vendors.
3 case studies
In-depth
A global enterprise software company
Cloud offerings taken to market
Integrated go-to-market programmes across content, search, paid media and email for the cloud portfolio.
Led by a Codax CMO Partner
A collaboration software company
A $2M cloud partner marketing programme
Managed a $2M partner marketing programme with a major cloud provider, end to end.
Led by a Codax CMO Partner
Financial services and fintech
Fintech platforms and fraud prevention companies selling to banks and digital businesses.
2 case studies
A UK fintech platform
Pipeline growth and £24M raised
Grew pipeline and supported a £24M funding round from leading UK and US banks.
Led by a Codax CMO Partner
A fraud and bot prevention software company
EMEA pipeline from zero to $18M in one year
Developed and ran the EMEA marketing strategy for the business.
Led by a Codax CMO Partner
Consumer and retail
Consumer brands, retailers and marketplaces across launch, loyalty, affiliate and product activation.
8 case studies
A leading school and office stationery manufacturer
CGI product activations for localised growth
Product activations built in CGI to drive localised growth across regional markets.
Led by Codax
A DTC body care brand
1000% sales growth and US retail distribution
Growth programme that took the brand into a leading US beauty retailer and major UK retailers.
Led by a Codax CMO Partner
A consumer health startup
UK launch and a national pharmacy listing
Launched in the UK, secured a listing with a national pharmacy chain and passed its first performance goals.
Led by a Codax CMO Partner
A global consumer electronics brand
More than 500% growth in affiliate
Rebuilt the affiliate programme around stronger partnerships and higher conversion.
Led by a Codax CMO Partner
A global technology brand
An online community of 1.1 million in one year
464K organic engagements in the year, and brand consideration doubled.
Led by a Codax CMO Partner
A global toy brand
Loyalty programme taken into new markets
Led the expansion of the loyalty programme into new markets worldwide.
Led by a Codax CMO Partner
A luxury fashion ecommerce retailer
Higher conversion from affiliate traffic
Designed a new online journey for affiliate visitors that raised conversion rates.
Led by a Codax CMO Partner
A global car rental company
Partnerships that lifted returns across channels
Built strategic partnerships that drove high returns across the marketing mix.
Led by a Codax CMO Partner
About these case studies
How figures are reported
Figures in the in-depth studies are taken from the client's own CRM and analytics and reviewed with the client's leadership. Brief case studies report the headline outcome of each engagement.
Who led the work
In-depth studies are Codax engagements. Brief case studies include engagements led by Codax and by senior leaders in the Codax CMO Partners network, who work beside the Codax team. Each summary states which.
Confidentiality
Client names are withheld unless the client has agreed to be named. Logos shown are companies Codax has worked with.
