ABM
Leading the way in enterprise grade account based marketing. Codax is at the intersection of Execution, Expertise and Technology, ensuring our clients a full circle ABM experience
Our Approach to ABM
We build and execute full-funnel ABM programs, combining targeted content, personalized email marketing, strategic advertising, and advanced campaign tooling to ensure your team connects with the most qualified prospects.
Step 1 – Understand Your Resources and Goals
We start by mapping your internal strengths, capacity, and strategic objectives. This ensures the ABM program is tailored to your team’s realities, aligning available resources with measurable outcomes from the very beginning.
Step 2 – Sales team On-boarding
Our ABM platform is built to onboard your team seamlessly—mapping territories, syncing CRM data, and giving reps live visibility into buying-group intent signals. Every SDR and AE is trained on how to interpret signals.
Step 3 – Build Interconnected ABM
By linking live intent data, modular narratives, and synchronized channels into one operating framework, every signal translates into a coordinated sales action. The result is a seamless strategy where marketing, sales, and technology move together to accelerate revenue.
1:1 ABM vs 1:Few ABM
Leading the way in enterprise grade account based marketing. Codax is at the intersection of Execution, Expertise and Technology, ensuring our clients a full circle ABM experience
1:1 ABM
At Codax, a single strategic account is treated as its own market. We combine deep research, live intent signals, and buying-group mapping to build a custom growth playbook. Engagement spans both digital channels—email, LinkedIn, precision ads—and physical touchpoints like direct mail, executive briefings, and tailored events. Sales teams plug into the same system with clear next steps, creating a seamless, closed-loop strategy that accelerates deal velocity.
1:Few ABM
Codax’s 1:Few ABM extends the same precision of 1:1 to a tightly defined group of accounts that share a common trigger, challenge, or opportunity. We build modular narratives and orchestrate synchronized campaigns across digital channels—email, LinkedIn, targeted ads—supported by high-value physical touchpoints like executive roundtables, workshops, and curated mailers. ensuring each account feels personally addressed while campaigns scale across the cohort. The result is a connected strategy that drives engagement, accelerates pipeline, and lifts conversion at scale.
FAQ
Codax takes a highly personalized, data-driven approach to Account-Based Marketing. Instead of generic campaigns, we tailor strategies for each target account, ensuring stronger engagement, higher conversion rates, and long-term partnerships. Our method combines advanced analytics, creativity, and close collaboration with your team to deliver measurable business impact.
Absolutely. ABM doesn’t replace your existing marketing strategy—it enhances it. Codax integrates ABM seamlessly with your current efforts, aligning sales and marketing to focus on high-value accounts. This creates more targeted campaigns and maximizes your overall ROI.
The timeline for results depends on factors like industry, account size, and campaign complexity. While some clients see engagement within the first 3 months, meaningful ROI typically becomes clear within 6–12 months. Codax provides ongoing reporting so you can track progress every step of the way.
Codax works across a wide range of industries, including technology, SaaS, finance, healthcare, manufacturing, and professional services. Our flexible ABM framework adapts to your industry’s unique challenges and customer needs.
Collaboration is at the core of our approach. We work closely with your sales and marketing teams to align goals, share insights, and co-create campaigns. From strategy workshops to regular progress check-ins, Codax ensures your team is involved, informed, and empowered throughout the process.